Agreement is Good: The Importance of Cohesion in Writing

As a copy editor, I have seen my fair share of poorly written articles and blog posts. One common issue that I come across is a lack of agreement and cohesion between the different parts of the piece. This can make the writing confusing and difficult to follow for readers, as well as negatively impact the article`s search engine optimization (SEO) efforts.

In order to create high-quality content that is easy to understand and optimized for search engines, it is important to ensure that all aspects of the writing are in agreement. This includes everything from the language used to the tone and style of the piece.

One key aspect of agreement is consistency in language. For example, if you are writing about a specific topic, you must use the same terminology throughout the piece. This means that if you use a specific term in the beginning of the article, you should continue to use that same term throughout, rather than switching to a synonym halfway through.

Additionally, agreement in tone and style is also crucial. If you are writing in a formal tone, every sentence should follow that same formality. Similarly, if you are writing in a conversational tone, it`s important to maintain that same level of informality throughout the piece.

In terms of SEO, agreement is essential when it comes to keyword placement. If you are targeting a specific keyword or phrase, it is important to use that keyword consistently throughout the writing. This not only helps search engines identify the topic of the content, but also helps readers understand the focus of the piece.

Agreement is also important when it comes to formatting. Utilizing headings, subheadings, and bullet points can help to create a visually cohesive piece that is easy to scan for readers and search engines alike.

In conclusion, agreement is a critical component of creating quality content that is both effective and engaging. Ensuring that all aspects of your writing are consistent and cohesive can go a long way in improving your SEO efforts and creating content that resonates with your target audience. As a copy editor, I encourage writers to prioritize agreement in their work, and to take the time to carefully review and revise their writing to ensure that everything is in alignment.